I saw this over the weekend and thought I would share since I haven’t posted for a while. I’m not sure if I agree with him 100 percent on this, but I definitely think “storytelling” has become a buzzword in the industry.
I can relate.
The first night of the See Change Conference was really amazing. The opening keynote speaker was Charles Melcher who gave a great talk on “The Future of Storytelling”. I was really blown away by his presentation and some of the work he showed. I enjoyed hearing about the Nike Human Race project, as well as the process of designing the iPad/iPhone application for Al Gore’s book which had a beautifully designed interface and interactive infographics. Very amazing and inspiring stuff.