I saw this over the weekend and thought I would share since I haven’t posted for a while. I’m not sure if I agree with him 100 percent on this, but I definitely think “storytelling” has become a buzzword in the industry.
A look into the creative industry. I can relate quite a bit after a few years in it myself.
John Jay of Wieden + Kennedy.
The last speaker of the “See Change” conference last week was Matthew Atkatz of Crispin Porter + Bogusky. I really enjoyed his talk on the process of creating the “Epic Mix” app, very interesting stuff.