You are not a storyteller – Stefan Sagmeister

I saw this over the weekend and thought I would share since I haven’t posted for a while. I’m not sure if I agree with him 100 percent on this, but I definitely think “storytelling” has become a buzzword in the industry.

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One thought on “You are not a storyteller – Stefan Sagmeister

  1. It is true that storytelling is a trend in marketing though I suggest all individuals are storytellers. Storytelling is a skill like riding a bike or cooking, it develops from doing and a certain element of natural talent. In the industry there are good storytellers, but many more bad ones.

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