Piano Stairs

Saw this in an article from NPR today about the future of advertising, very inspiring!

“One campaign that attracted attention was Volkswagen’s “Fun Theory,” in Sweden. In addition to a website, the agency set up public installations throughout Stockholm. To encourage people to use the stairs, they set up a subway staircase to look — and sound — like a piano keyboard. The stairs created a fun experience for consumers that was then translated into an online campaign.”


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